Resume

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SKILLS SUMMARY

Softwares & Skills:  Sketch, Axure, InVision, Drupal, Design Thinking, Adobe Creative Suite -- Photoshop, Illustrator, InDesign, After Effects, Web & Mobile Prototypes, Responsive Design, Wireframes, Storyboards, Journey Maps, Templates, Widget libraries, Personas, Dashboards, Sitemaps, Information Architecture, JIRA, Color Theory, Typography, Autodesk Maya, Game Maker, MS Office Suite, Excel, Technical Documentation, Hotjar, SEO

CERTIFICATIONS

MIT Computer Science and Artificial Intelligence Laboratory (CSAIL), Human-Computer Interaction for UX Design, Nov 2020

New York University, UX Design Principles For AR & VR, Oct 2020

Autodesk, Autodesk Maya Certified User, Feb 2015

QUALIFICATIONS

• Expert knowledge of Prototyping to create interactive prototypes and wireframes.
• Experience with complete lifecycle of digital design including story boards, concept sketches, wireframes, prototypes, visual design, technical documentation and handover for development / deployment.
• Strong understanding of UX-UI design principles to create assets for desktop, tablet and mobile applications. 
• Understanding of applied Human-computer interaction and Heuristics for user experience.
• Experience with high or low fidelity wires / prototypes.
• Knowledge of User Centered Design principles and responsive web design. 
• Experienced at using user-testing data to improve the efficacy of a product.
• Understanding of layout and visual design principles. 
• Expert at creating and manipulating 3D models and scenes, along with their form and textures to produce realistic renders using lighting and camera angles to achieve effective compositions. 
• In-depth knowledge of 2D & 3D animation concepts of key frames, hierarchies, kinematics, constraints, and MelScript. 
• Expertise in creating motion graphics by combining audio-visual elements to create multimedia assets. 

PROFESSIONAL EXPERIENCE

IBM, New York

UX Architect (July 2016- August 2020)

• UX lead for IBM Watson Health website (www.ibm.com/watson-health)
• Redesigned the IBM Watson Health website in 2016 and responsible for its progression since.
• Involved in restructuring the Watson Health website for navigation, page restructuring, hierarchies, and site-mapping.
• Responsible for analyzing Hotjar data for web-traffic and recommend changes to boost usability and user interaction.
• Helped design the Watson Health pages for IBM’s response to COVID-19 (www.ibm.com/watson/covid-response)
• UX Lead for IBM Services website (https://www.ibm.com/services)
• Responsible for day-to-day changes to the webpages and designing additional pages. 
• Work included designing the webpages for IBM Garage (www.ibm.com/garage), IBM iX (www.ibm.com/services/ibmix)
• Helped create the template library for the Services website.
• Performed a UX analysis of existing top level pages to recommend changes and make the site user-friendly.
• Worked on UX deliverables for various teams at IBM including API, Cloud, IoT, and Watson.
• Ensure consistency by following the IBM and Watson brand guidelines including V19, Carbon design system and Drupal.

Environment: Sketch, Drupal, JIRA, Trello, Photoshop, Wireframes, Sitemaps, Design Thinking

Cablevision Corporation, Bethpage, NY

Sr User Experience and Interaction Designer (March 2015- June 2016)

• Defined and created wireframes, site structures, interaction flows, fully functional interactive prototypes and interface.
• Scoped the requirements and level of effort that promote ease of use and a positive user experience on www.optimum.net (Residential and business) and other products.
• Designed the User Experience flow for Optimum’s Smart Router ‘s new features interface.
• Designed the User Interface and Interaction for the Optimum Mobile App.
• Designed and wire-framed template based Customer Management System for Cablevision intranet.
• Designed a custom widgets library per CVC design standards and style-sheet to assist in rapid prototyping.
• Wireframed and prototyped regular enhancements and changes for the Optimum Set-top box.
• Worked on new feature releases for Optimum’s Smart Router for Business.
• Assisted in defining use cases and information architecture for various web and mobile applications.
• Prepared user interface design documentation associated with the development of new features and functions.
• Worked with large data sets and architecture to create apps.
• Analyzed goals and target audience; assisted in conducting usability tests to enhance usability of Cablevision offerings.

Environment: Axure, JIRA, Agile, Photoshop, Wireframes, Storyboards, Technical Documentation, visual design

Designer, New Jersey (Jan 2010 – Dec 2015)

Alliance for a Living Ocean

• Graphic Designer as part of the Rebuild Long Beach Island initiative after Hurricane Sandy.
• Designer brochures, postcards and other promotional materials for the non-profit.

Yash Pack

• Wire-framed and set up interactions for www.yash-pack.com.
• Senior designer for the project.

McArthur Consulting / Scholastic India

• Created 2D animations for a new book to be used for promotional work.

Environment:  Axure, Balsamiq, Photoshop, Illustrator, InDesign, Axure, Autodesk Maya, HTML 5, CSS, Wireframes, Template

Forsythe Media Group, Hicksville, NY 

Visual Designer (Apr 2008 – Oct 2009)

• Lead the production of The South Asian Times.
• Created and designed print ads for clients like Bank of India, Indus American Bank, etc. 
• Created style-sheets and wireframes for smooth production flow.
• Designed and created layouts for news pages for weekly publication.

Environment: Photoshop, Illustrator, InDesign, Quark Express, Coral Draw, MS Office, FTP, Wireframes, Templates, FTP

CineMaya Media, New York, NY

Frontend Designer & Production Lead  (Dec 2004 – May 2007)

• Lead the production of The Indian Express, North American Edition, from design to print.
• Head of design team responsible for visual designs of the client ads. 
• Clients included HSBC, Nationwide Insurance, New York Life, Money Gram, IAAC, Western Union, Century 21, etc.
• Created style-sheets and wireframes for smooth production flow.
• Oversaw the layout design of the paper, including reviewing pages created by other editors and designers.
• Designed news pages with high graphic content.

Environment: Photoshop, Illustrator, InDesign, Axure, HTML 5, CSS, Quark Express, Coral Draw, Templates, Style sheets

The Pioneer, New Delhi, India 

Layout Designer & Sub-Editor (June 2002 – Dec 2003)

India Today Group Online, New Delhi, India

Web UX Designer & Sub-Editor (March 2001 - May 2002)

• UX Designer at India’s first 24-hour online newspaper – thenewspapertoday.com.

EDUCATION 

Associate of Applied Arts -- Digital Media Arts, Multimedia, Mercer County Community College, NJ, 2010-2013

Associate of Applied Arts – DMA, 3D Modeling and Animation, Mercer County Community College, NJ, 2010-2013

Travel Writing Certification, University of Toronto, Toronto, Canada, 2004 

Bachelor of Arts, Journalism Honors, University of Delhi, New Delhi, India, 1998-2001

TRAININGS, INTERNSHIPS, INTERESTS & VOLUNTEER WORK

H1B Group art show, Google Cultural Institute, 2015

Volunteer, Alliance for a Living Ocean, Long Beach Island, NJ, April 2013

Trainee, The Outpost, Toronto, Canada, June 2004

Trainee, The Independent, London, UK, March 2004

Volunteer, Indo-Tibet Friendship Forum, New Delhi, India, September 1999