Juhi Bharat

IBM iX UX Audit

The pages lack user journey – where the user needs to focus. We need a better defined end-goal for these pages to craft a more involved user experience.
We need a primary CTA on the page , which should be a focal point…where we want to lead the user to.
The pages seem to be a dead-end where the user can either find out more about certain case studies / other reports/ products, etc or schedule a consultation (a generic link). We need more targeted CTAs that will engage the user on the pages.
Contact us needs to be more defined. Adding Contact us / Schedule a consultation multiple times makes it feel redundant.
Case studies have very little traction. We may want to select one or two case studies and feature them on the page instead of adding a bunch of cards.
We should be careful about adding too many of CTAs on the page. A high number CTAs confuses the user. Also we should be using Button CTAs sparingly to lay emphasis on certain important links.
Too much content on the pages. Users want to scan the pages. They don’t read through the bands. Our pages are very content heavy. We should look into reducing these.
We should also avoid adding very long CTAs – specially the ones that are breaking into two lines.
The think band right under the leadspace is crowding up the page above the fold. the anchor links are also getting lost.